PSFX broker background and positioning

Headquartered in New York City, PSFX is a professional financial services company focused on the foreign exchange market. The deep background and strong strength of its parent company, SIX Swiss Exchange, provide solid backing for PSFX. PSFX always adheres to the service concept of "customer first" and is committed to providing customers with efficient, stable and safe foreign exchange trading services.
PSFX is the world's only foreign exchange CFD provider, providing trading solutions for active day traders and scalpers, as well as services for novices in the foreign exchange market. PSFX provides clients with a cutting-edge trading platform with low connection latency and strong liquidity. PSFX is revolutionizing online foreign exchange trading, and traders can now obtain pricing and liquidity that was originally only available to investment banks and high-net-worth individuals.

When was PSFX established?

Alexandre Zeller founded PSFX in New York in 2014. Alexandre Zeller has served as a member of the Board of Directors of Credit Suisse Group AG and Chairman of the Board of Directors of Credit Suisse (Switzerland) AG since 2016. He has had an outstanding career working in a number of Swiss and international banks and financial institutions. career.

Why was PSFX founded?

In 2014, SIX Swiss Exchange was committed to bridging the gap between retail and institutional clients, providing them with trading solutions that were otherwise only available to investment banks and high-net-worth individuals. The SIX Swiss Exchange quotation came into being, providing excellent execution technology, lower spreads and unparalleled liquidity, so the PSFX broker was established in New York.

Mission Statement

PSFX mission is to create the best and most transparent trading experience for retail and institutional clients alike allowing traders to focus more on their trading. Built by traders for traders PSFX is dedicated to offering superior spreads, execution and service.

Core Values

• Integrity and Trust
• Honesty and Fairness
• Transparency
• Commitments and Responsibility
• Reliability
• Flexibility
• Constant Innovation
• Strong Corporate Governance

Regulatory Compliance

PSFX acknowledges the importance of compliance with all relevant laws, rules, regulations, policies and standards. PSFX is committed to having strict management discipline and first-class controls in our compliance environment. As a regulated entity PSFX is required to meet strict financial standards, including capital adequacy and audit requirements.

PSFX holds client money in segregated client money accounts with top tier banking institutions. All client money is managed in accordance with the Client Money Handling rules and held separately to PSFX company funds. Client money is not used for any operational expenses or purposes.

Audit

PSFX has in place an independent, external auditor to supplement our operational processes and ensure regulatory compliance.

Confidentiality

PSFX maintains appropriate controls and monitors the transfer of confidential and sensitive client information within and outside the Company on a need-to-know basis. PSFX does not deliberately disclose client information unless this is upon request of the client, or as required to do so by law.